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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 6

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 6

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 6 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which marketing metric predicts the total net profit associated with the entire future relationship with a specific customer?

Câu 2: What term describes paid advertising where the ad matches the form, feel, and function of the media format in which it appears?

Câu 3: tech company launches a groundbreaking smartphone at a premium price and gradually lowers it over time to attract price-sensitive segments. What pricing strategy is this?

Câu 4: When a manufacturer bypasses wholesalers and retailers to sell directly to consumers online, what channel phenomenon has occurred?

Câu 5: consumer experiences post-purchase anxiety and doubt about whether they made the right choice after buying an expensive luxury watch. What psychological state is this?

Câu 6: Which digital marketing term refers to the automated, real-time buying and selling of ad inventory through an algorithmic bidding process?

Câu 7: What customer loyalty metric is calculated by subtracting the percentage of Detractors from the percentage of Promoters based on a single recommendation question?

Câu 8: brand gets featured in a highly popular lifestyle magazine article without paying for the placement or controlling the content. What category of media is this?

Câu 9: According to the Ansoff Matrix, which growth strategy involves selling existing products to existing markets to gain a higher market share?

Câu 10: What marketing term represents the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 11: Which pricing approach sets prices primarily based on the customer's perceived worth of the product rather than on its cost of production or competitor prices?

Câu 12: What digital marketing term refers to the rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths?

Câu 13: retail brand seamlessly integrates its physical stores, mobile app, website, and social media shop to provide a unified shopping experience. What is this approach?

Câu 14: What term is used to describe any point of interaction between a customer and a business, including websites, advertisements, customer service, or retail displays?

Câu 15: What qualitative marketing research method involves researchers deeply embedding themselves in consumers' natural environments to observe their real-life behaviors and routines?

Câu 16: If a company spends 10,000 dollars on marketing in a month and acquires 100 new customers, what metric is calculated by dividing total spend by the number of acquired customers?

Câu 17: What visual tool is used by marketers to plot consumer perceptions of different brands or products along key dimensions, such as price and quality?

Câu 18: In content marketing, what is the term for content that remains relevant, valuable, and search-optimized over a long period rather than becoming outdated quickly?

Câu 19: What low-cost, high-impact marketing strategy relies on unconventional, creative, and surprising tactics to capture consumer attention in public spaces?

Câu 20: In web analytics, what metric represents the percentage of visitors who enter a website and leave after viewing only a single page without performing any action?

Câu 21: food manufacturer introduces a new diet soda flavor that immediately causes sales of its existing original diet soda to drop significantly. What is this negative effect called?

Câu 22: What business metric measures the percentage of subscribers or customers who stop doing business with an entity or cancel their subscription during a given time period?

Câu 23: When a well-known toothpaste brand launches a line of mouthwashes and toothbrushes under the same brand name, what strategic branding decision is being executed?

Câu 24: What term describes the process of building and maintaining relationships with potential buyers at every stage of the sales funnel through highly targeted content and communication?

Câu 25: An airline frequently alters its ticket prices in real-time based on customer demand, seasonal booking patterns, and competitors' rates. What pricing mechanism is this?