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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 3

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 3

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Thời gian còn lại: --:--

Câu 1: When a consumer chooses a well-known brand over a generic equivalent solely because of the brand's reputation and perceived value, which marketing concept is being demonstrated?

Câu 2: Which marketing metric calculates the total net profit that a business can expect to earn from a single customer relationship over the entire duration of their relationship?

Câu 3: In digital analytics, what term is used to describe the percentage of visitors who enter a website and leave without viewing any other pages on that site?

Câu 4: Which term refers to digital content that remains relevant, useful, and optimized for search engines over a long period rather than becoming outdated quickly?

Câu 5: marketing manager wants to calculate the efficiency of a specific digital advertising campaign by dividing the revenue generated by the total cost of that campaign. Which metric should they use?

Câu 6: What type of paid advertising matches the form, feel, and function of the media format in which it appears, such as sponsored articles on a news website?

Câu 7: What is the term for a free asset or privilege, such as a whitepaper, e-book, or discount code, offered to website visitors in exchange for their contact information?

Câu 8: When a sportswear brand segments its audience based on hobbies, lifestyle, values, and personal interests rather than age or location, which type of market segmentation is it utilizing?

Câu 9: In email marketing, what is the practice of sending a confirmation email with a verification link to a user who has just subscribed to a mailing list before officially adding them?

Câu 10: In search engine optimization (SEO), what HTML element helps webmasters prevent duplicate content issues by specifying the preferred URL of a web page?

Câu 11: Which term is used to describe social media creators who have a relatively small but highly engaged following, typically ranging from 1,000 to 100,000 followers?

Câu 12: Which business-to-business (B2B) marketing strategy focuses resources on a specific set of target accounts, treating each individual account as its own market?

Câu 13: What marketing strategy relies on unconventional, low-cost, and creative tactics to obtain maximum exposure and surprise consumers in public spaces?

Câu 14: What is the term for a controlled experiment where two versions of a webpage, email, or advertisement are shown to different segments of users to determine which one performs better?

Câu 15: In email marketing, what term is used to describe an email that is permanently rejected because the recipient's address is invalid, inactive, or non-existent?

Câu 16: What term describes a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand instead of competitors?

Câu 17: user visits an e-commerce website, looks at a pair of shoes, leaves without purchasing, and later sees ads for those exact shoes on social media. What marketing technique is being used?

Câu 18: In growth marketing, what metric measures the number of new users that an existing user generates for a product or service?

Câu 19: What approach provides customers with a completely integrated, seamless shopping experience across all channels, including physical stores, mobile apps, and websites?

Câu 20: Which systematic process involves increasing the percentage of website visitors who take a desired action, such as filling out a form or buying a product?

Câu 21: For a subscription-based Software as a Service (SaaS) business, what metric measures the annual or monthly percentage rate at which customers cancel their subscriptions?

Câu 22: In search engine marketing, what term refers to the underlying goal or reason why a user types a specific query into a search engine?

Câu 23: Which interdisciplinary field of marketing research studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli using physiological measurements like fMRI and EEG?

Câu 24: When an established brand introduces a new flavor, size, or form of an existing product under the same brand name, which brand strategy is it executing?

Câu 25: What marketing metric is calculated by dividing the total marketing and sales expenses over a specific period by the number of new customers acquired during that same period?