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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 2

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 2

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Câu 1: company successfully commands a premium price for its product purely due to the strong public perception and recognition of its brand name. Which marketing term best describes this commercial value?

Câu 2: digital marketer notices that a high percentage of visitors leave the e-commerce website after viewing only the landing page without taking any action. What metric is being described here?

Câu 3: Which type of digital advertising matches the form, feel, and function of the media platform upon which it appears, making it look like editorial content?

Câu 4: subscription-based software company wants to measure the percentage of customers who cancel or do not renew their subscriptions over a specific period. What is this metric called?

Câu 5: startup uses highly unconventional, low-cost, and creative street tactics to generate maximum buzz and consumer engagement for its new energy drink. What marketing strategy does this illustrate?

Câu 6: How do Search Engine Optimization (SEO) and Search Engine Marketing (SEM) primarily differ in digital marketing terminology?

Câu 7: When a tech firm launches a new smartphone model, it notices a significant drop in the sales of its older, yet still profitable, model. This scenario represents which marketing phenomenon?

Câu 8: An email marketer sends two slightly different subject lines to two equal segments of a subscriber list to determine which one yields a higher open rate. What is this practice called?

Câu 9: What is the marketing term for the systematic process of increasing the percentage of website visitors who take a desired action, such as filling out a form or purchasing a product?

Câu 10: marketing manager wants to calculate the total marketing budget spent divided by the number of new customers acquired during a campaign. Which metric does this represent?

Câu 11: Which term describes social media creators who have a highly niche, dedicated following, typically between 10,000 and 100,000 followers, and often boast high engagement rates?

Câu 12: In content marketing, what term refers to search-optimized content that remains continually relevant, fresh, and valuable to readers over a long period?

Câu 13: software-as-a-service company offers basic features of its app for free but charges users a premium for advanced functionalities. What business or marketing model is this?

Câu 14: What term is used to describe the one distinct factor or benefit that makes a product or service stand out from all its competitors in the market?

Câu 15: business offers a free e-book, templates, or webinar to users in exchange for their contact information, such as an email address. What is this free offer called?

Câu 16: consumer browses a pair of running shoes on an online store but does not buy them. Later, while reading an online news article, they see ads for those exact running shoes. What marketing tactic is this?

Câu 17: business calculates the total revenue it can reasonably expect from a single customer account throughout their entire relationship with the company. What is this metric called?

Câu 18: When a company attempts to increase sales of its existing products within its existing market segments, which strategy from Ansoff's Matrix is it executing?

Câu 19: brand asks its customers the question: 'How likely is it that you would recommend our company to a friend or colleague?' to calculate customer loyalty. What is this metric called?

Câu 20: What marketing concept describes a short-sighted and inward-looking approach where a company focuses more on its products rather than the underlying needs of the customers?

Câu 21: What is the marketing term for a prompt, usually in the form of a button or hyperlink, designed to encourage website visitors to perform an immediate action?

Câu 22: After purchasing an expensive laptop, a consumer begins to regret the decision and wonders if they should have bought a cheaper model. What psychological marketing term describes this post-purchase anxiety?

Câu 23: retail chain sells organic shampoo under its own brand name, but the shampoo is actually manufactured by a third-party company that sells the same formula to other retailers. What is this type of product branding called?

Câu 24: What term is used to refer to the quantifiable metrics that a marketing team uses to evaluate success in reaching their strategic targets?

Câu 25: In SEO, what is the term for search queries that are highly specific, contain three or more words, have lower search volumes, but generally yield higher conversion rates?