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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 7

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 7

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Thời gian còn lại: --:--

Câu 1: Which term refers to the percentage of users who visit a single page on a website and then leave without interacting with any other pages?

Câu 2: What is the marketing term for a semi-fictional representation of a company's ideal customer based on data and research?

Câu 3: Which strategy focuses on attracting customers through relevant and helpful content, search engine optimization, and social media rather than traditional interruptive ads?

Câu 4: What term describes the process of building relationships with potential customers at every stage of the sales funnel through targeted communication?

Câu 5: Which metric calculates the total revenue a business can reasonably expect from a single customer account throughout their business relationship?

Câu 6: What is the term for a marketing technique that uses unconventional, low-cost creative methods to obtain maximum exposure for a product?

Câu 7: Which metric measures the percentage of people who clicked on a specific link after viewing an email, advertisement, or web page?

Câu 8: What refers to the strategic practice of serving targeted advertisements to users who have previously visited your website but did not complete a purchase?

Câu 9: Which concept refers to the added value a brand name gives to a product beyond the functional benefits it provides?

Câu 10: What is the term for an advertising model where the advertiser pays a publisher only when the ad is clicked?

Câu 11: What is the term for content that remains continually relevant, fresh, and useful to readers over a long period?

Câu 12: Which metric is used to evaluate customer loyalty and satisfaction by asking how likely they are to recommend a company to a friend or colleague?

Câu 13: What term is used for the process of gathering, organizing, and sharing relevant high-quality content from external sources instead of creating it from scratch?

Câu 14: Which type of marketing relies on customers or external creators to produce media like reviews, videos, or social posts that highlight a brand?

Câu 15: What is the term for an image or text link on a webpage that encourages website visitors to take a specific action, such as signing up or buying?

Câu 16: What is the name of the strategy that provides a seamless and integrated shopping experience across all channels, including physical stores, mobile apps, and websites?

Câu 17: Which term describes paid advertising where the ad matches the form, feel, and function of the media format in which it appears?

Câu 18: What is the rate at which customers stop doing business with an entity over a given period?

Câu 19: In search engine optimization, what is the short text snippet used to describe the content of an image for search crawlers and accessibility tools?

Câu 20: Which term refers to a promise of utility or value that a company makes to its target market, explaining why they should buy from them rather than competitors?

Câu 21: What refers to the top stage of the marketing funnel where the focus is on generating brand awareness and capturing broad attention?

Câu 22: What pricing strategy offers a basic product or service for free while charging a premium for advanced features or add-ons?

Câu 23: What term describes social media influencers who typically have between 10,000 and 100,000 highly engaged followers in a specific niche?

Câu 24: Which metric measures the total revenue generated compared to the total amount spent on advertising?

Câu 25: What is the term for a short, standardized text block about a company, usually placed at the bottom of all its press releases to provide background information?