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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 4

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 4

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 4 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: digital marketer notices that many visitors are leaving their newly launched landing page immediately without clicking any links or taking any action. Which specific metric should the marketer analyze to measure this behavior?

Câu 2: When planning long-term marketing budgets, which customer metric predicts the net profit associated with a single customer throughout their entire relationship with a brand?

Câu 3: news website publishes an article about eco-friendly travel options that is paid for by an outdoor gear manufacturer, designed to look identical to the site editorial content. What is this marketing technique?

Câu 4: fashion retailer ensures that customer profiles, cart items, and promotions are perfectly synchronized whether the customer shops on their phone, desktop, or in physical stores. What is this approach called?

Câu 5: Before launching a product, a startup drafts a clear statement explaining how their software solves user problems, delivers unique benefits, and outshines competing options. What is this document?

Câu 6: An electronic retailer rewards independent tech bloggers with a seven percent commission for every sales lead generated via tracking links placed in their product reviews. What model is this?

Câu 7: An online shoe store displays personalized advertisements to users on social media displaying the exact pairs of boots they viewed earlier but did not purchase. What is this targeting method?

Câu 8: If a software enterprise spends fifty thousand dollars on marketing in January and acquires exactly one thousand new paying users, which metric is calculated to be fifty dollars?

Câu 9: video editing application lets users edit ten-minute videos for free but requires a paid subscription to export videos longer than ten minutes without watermarks. What business model does this represent?

Câu 10: digital design agency places a large green button on their main service page with the text 'Book Your Free Consultation Now' to encourage user engagement. What is this button?

Câu 11: To turn cold prospects into qualified buyers, a business sends helpful weekly educational guides and case studies rather than immediate sales pitches. What is this nurturing technique?

Câu 12: Because of strong customer trust and years of marketing, a major beverage company can charge twice as much for its cola as a store-brand alternative. What does this premium value represent?

Câu 13: music streaming startup realizes that three percent of its premium subscribers canceled their plans during the month of August. What business metric does this percentage represent?

Câu 14: Instead of marketing a streaming service to everyone, a firm divides the consumer base into 'gamers', 'movie buffs', and 'music fans' to run tailored campaigns. What is this strategic process?

Câu 15: department store arranges a surprise flash mob of two hundred synchronized dancers to promote their holiday sales in a busy metropolitan station. What style of marketing is this?

Câu 16: If an email advertisement is successfully delivered to one thousand recipients and fifty of those recipients click the link inside, what metric is calculated at five percent?

Câu 17: SaaS business places prominent quotes from verified corporate customers and industry ratings on its pricing page to ease buyer hesitation. What psychological mechanism is this targeting?

Câu 18: An automated sequence of educational email messages is sent to new trial users on day one, day three, and day seven to guide them through software setup. What is this campaign style?

Câu 19: marketing director establishes 'achieving five thousand monthly demo registrations' as the core standard to measure the success of their digital channels. What is this standard?

Câu 20: In a popular spy movie, the lead character checks their luxurious Swiss watch several times in close-up shots that were sponsored by the watchmaker. What promotion strategy is this?

Câu 21: company makes vegan, leather-free hiking boots designed specifically for professional mountain guides. What marketing strategy are they pursuing?

Câu 22: An elite sports shoe manufacturer and a top-tier luxury design house partner to design a limited-edition sneaker line bearing both of their logos. What strategy does this alliance illustrate?

Câu 23: website manager rewrites article headings and optimizes image load speeds so their articles rank naturally on google search results without buying ads. What is this process?

Câu 24: An organic tea firm runs a campaign highlighting that their tea bags are biodegradable and their leaves are sourced from carbon-neutral farms. What kind of marketing is this?

Câu 25: An SEO specialist tracks how their product catalog ranks on Google when prospective buyers search for specific keywords. What acronym represents the screen displaying these search results?