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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 10

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 10

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 10 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term refers to the systematic process of increasing the percentage of website visitors who take a desired action, such as filling out a form or purchasing a product?

Câu 2: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: Which metric calculates the total revenue a business can reasonably expect from a single customer account throughout the business relationship?

Câu 4: In search engine optimization, what is the term for an HTML element that helps webmasters prevent duplicate content issues by specifying the 'preferred' version of a web page?

Câu 5: What is the marketing term for a randomized experimentation process wherein two versions of a single variable (such as a web page or email) are compared to determine which performs better?

Câu 6: Which term refers to a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed?

Câu 7: In web analytics, what is the term used to describe the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site?

Câu 8: What is the term for a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store?

Câu 9: Which customer loyalty metric measures the likelihood of customers to recommend a company's products or services to others on a scale from 0 to 10?

Câu 10: What pricing strategy offers a basic product or service free of charge while charging a premium for advanced features, functionality, or virtual goods?

Câu 11: Which marketing methodology focuses on attracting customers through high-quality content and tailored experiences rather than interrupting them with traditional outbound tactics?

Câu 12: What is the term for a performance-based marketing arrangement in which a business rewards one or more external partners for each visitor or customer brought by the partner's own marketing efforts?

Câu 13: Which term refers to the automated buying and selling of online advertising space in real-time, using algorithmic software rather than manual negotiation?

Câu 14: What metric measures the percentage of subscribers or customers who stop subscribing to or purchasing from a business within a given time period?

Câu 15: What is the term for the process of developing and reinforcing relationships with buyers at every stage of the sales funnel, typically through targeted content and email campaigns?

Câu 16: Which marketing tactic uses unconventional, low-cost, and creative promotional methods to generate maximum buzz and high consumer engagement in public spaces?

Câu 17: What is the term for a quantifiable measure used to evaluate the success of an organization or of a particular marketing campaign in meeting objectives?

Câu 18: Which term describes the strategic process of defining how a brand or product should be perceived in the minds of the target audience relative to competitors?

Câu 19: What is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics such as demographics, behaviors, or psychographics?

Câu 20: In digital marketing, what is the term for an image, line of text, or button that prompts website visitors to perform a specific, immediate task?

Câu 21: Which financial metric measures the total cost of acquiring one paying customer on a specific campaign or channel level?

Câu 22: What is the digital marketing term that specifically refers to the practice of promoting websites by increasing their visibility in search engine results pages primarily through paid advertising?

Câu 23: What is the term for the process of republishing your original web content (such as articles or blog posts) on third-party websites to reach a larger audience?

Câu 24: Which psychological phenomenon, widely leveraged in marketing, describes the tendency of people to copy the actions of others in an attempt to undertake correct behavior in a given situation?

Câu 25: What is the term for a digital marketing tactic that serves targeted ads to users who have already visited your website or interacted with your brand?