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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 11

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 11

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 11 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the percentage of people who click on a specific link after viewing an email, advertisement, or webpage?

Câu 2: What is the process of building relationships with potential customers at every stage of the sales funnel by sending relevant, valuable content?

Câu 3: Which search engine optimization element helps search engines identify the preferred version of a webpage when multiple pages have highly similar or duplicate content?

Câu 4: Which branding term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 5: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share quickly?

Câu 6: Which type of digital advertising matches the form and function of the platform upon which it appears, making it look like editorial content?

Câu 7: What term is used for search-optimized content that remains continually relevant, fresh, and useful to readers over a long period?

Câu 8: Which psychological term describes the mental discomfort a buyer feels after purchasing a product, often leading them to wonder if they made the right decision?

Câu 9: Which market segmentation method divides a market based on social class, lifestyle, personality traits, values, and interests?

Câu 10: Which term refers to social media influencers who have a relatively small but highly engaged following, typically between 10,000 and 100,000 followers?

Câu 11: What digital marketing process focuses on increasing the percentage of website visitors who take a desired action, such as filling out a form or buying a product?

Câu 12: Which email marketing practice requires a user to confirm their email address by clicking a link sent to their inbox after initially signing up on a website?

Câu 13: During which stage of the product life cycle do sales growth rates slow down, competition intensifies, and marketing efforts focus heavily on brand differentiation and customer retention?

Câu 14: According to the Ansoff Matrix, which growth strategy focuses on selling existing products to existing markets to increase market share?

Câu 15: Which marketing communication strategy provides a seamless, integrated, and consistent customer experience across all physical and digital channels?

Câu 16: Which business-to-business (B2B) marketing strategy targets a highly defined set of key individual accounts with highly personalized campaigns?

Câu 17: In Google Ads, which diagnostic metric determines the relevance and performance of your keywords, ads, and landing pages on a scale of 1 to 10?

Câu 18: Which subscription-business metric measures the rate at which customers stop doing business with an entity or unsubscribe from a service over a given period?

Câu 19: What type of media is generated through public relations, word-of-mouth, organic shares, and reviews without the brand directly paying for it?

Câu 20: What term describes the unique space a brand occupies in the minds of customers relative to its competitors?

Câu 21: In product development and agile marketing, what is a version of a product with just enough features to satisfy early customers and provide feedback for future development?

Câu 22: Which metric estimates the total net profit that a company expects to earn from a single customer relationship over the entire duration of their business relationship?

Câu 23: What marketing term refers to an instruction or prompt designed to encourage an immediate response or sale from an audience?

Câu 24: What is the marketing experimentation method where two versions of a webpage, email, or ad are compared to determine which one performs better?

Câu 25: What term refers to the automated, algorithmic buying and selling of online advertising space in real-time?