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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 12

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 12

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 12 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: What is the term for a metric that predicts the total net profit associated with the entire future relationship with a specific customer?

Câu 3: Which term describes the percentage of subscribers or customers who stop paying for a service or purchasing products during a given timeframe?

Câu 4: business statement that summarizes why a consumer should buy a product or use a service, clearly highlighting its unique benefits, is known as a...

Câu 5: Which marketing approach focuses on providing a seamless, integrated user experience across all channels, including physical stores, mobile apps, and websites?

Câu 6: What is the term for a type of paid advertising that matches the look, feel, and function of the media format in which it appears?

Câu 7: What term is used to describe the percentage of website visitors who take a desired action, such as filling out a form or making a purchase?

Câu 8: Which unconventional marketing strategy relies on low-cost, highly creative tactics to generate high energy and maximum buzz for a brand or product?

Câu 9: In web analytics, what is the term for the percentage of visitors who enter a site and then leave rather than continuing to view other pages within the same site?

Câu 10: What is the methodology of comparing two versions of a webpage or app against each other to determine which one performs better?

Câu 11: Which business model offers basic services for free while charging premium rates for advanced features or add-ons?

Câu 12: What is the digital marketing practice of serving targeted ads to users who have already visited your website or interacted with your brand online?

Câu 13: What is the marketing arrangement where an online retailer pays a commission to an external website for traffic or sales generated from its referrals?

Câu 14: Which process involves optimizing website content, structure, and on-page elements to earn organic, unpaid traffic from search engine results pages?

Câu 15: What is the term for the process of developing and maintaining relationships with potential customers at every stage of the sales funnel?

Câu 16: Which digital marketing metric calculates the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement?

Câu 17: What is the process of dividing a broad target market into smaller, more defined groups of consumers based on shared characteristics?

Câu 18: Which marketing document or phrase describes how a product, service, or brand fills a consumer need in a way that its competitors do not?

Câu 19: What is the general term for a quantifiable measure used to evaluate the success of an organization or of a particular marketing activity in meeting performance objectives?

Câu 20: What is an instruction or prompt designed to encourage an immediate response or encourage a sale, typically utilizing imperative verbs like 'Buy Now' or 'Subscribe'?

Câu 21: Which marketing methodology focuses on attracting customers through high-quality, relevant content and interactions, rather than interrupting them with outward-bound ads?

Câu 22: What is any form of content, such as images, videos, text, or reviews, that has been posted by individual contributors rather than the brand itself?

Câu 23: In a marketing funnel, what stage is primary focused on building interest, helping prospective customers research solutions, and evaluating options?

Câu 24: What metric measures the total cost of acquiring one paying customer through a specific marketing campaign or channel?

Câu 25: In influencer marketing, what type of content creator typically has a small but highly engaged and loyal niche audience, usually between 1,000 to 100,000 followers?