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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 14

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 14

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 14 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: What term describes a marketing strategy in which an advertiser capitalizes on the publicity of a major event without paying sponsorship fees?

Câu 2: Which type of paid media matches the form and function of the platform upon which it appears, making it look like editorial content?

Câu 3: In web analytics, what does the term 'bounce rate' refer to?

Câu 4: In content marketing, what is the designation for high-quality content that remains relevant, fresh, and valuable to readers over a long period?

Câu 5: Which term represents the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 6: What is the systematic process of increasing the percentage of website visitors who take a desired action, such as filling out a form or purchasing a product?

Câu 7: Which term describes the process of developing and maintaining relationships with buyers at every stage of the sales funnel through consistent, relevant communication?

Câu 8: What type of social media influencers typically have between 10,000 and 100,000 highly engaged followers and specialize in a specific niche?

Câu 9: Which metric predicts the total net profit associated with the entire future relationship with a specific customer?

Câu 10: What is the term for incoming hyperlinks from one website to another, which search engines view as 'votes of confidence' for the receiving site's content?

Câu 11: Which strategic marketing activity defines how a brand's offering is differentiated from competitors and how it should be perceived in the minds of target customers?

Câu 12: Which modern marketing subfield focuses on low-cost, innovative alternatives to traditional marketing, utilizing analytical and creative thinking to quickly scale a business?

Câu 13: What marketing approach provides customers with a fully integrated, seamless shopping experience across all channels, from brick-and-mortar stores to mobile apps?

Câu 14: What is the marketing term for comparing two versions of a webpage or app against each other to determine which one performs better?

Câu 15: What marketing partnership involves two or more brands collaborating to create a unique product or service, leveraging the equity of both brands?

Câu 16: Which digital marketing technique serves targeted ads to users who have previously visited a website but left without completing a transaction?

Câu 17: In the Ansoff Matrix, which growth strategy involves selling more existing products to existing target markets?

Câu 18: What business model offers a basic product or service for free while charging premium rates for advanced features, add-ons, or subscription upgrades?

Câu 19: Which customer loyalty metric measures the likelihood that customers will recommend a company's product or service to others on a scale from 0 to 10?

Câu 20: What psychological phenomenon occurs when consumers look to the actions and testimonials of others to guide their own purchasing decisions?

Câu 21: What does the acronym 'SERP' stand for in search engine marketing?

Câu 22: Which pricing strategy adjusts product prices in real-time based on algorithms that analyze current market demand, competitor pricing, and consumer behavior?

Câu 23: What is the marketing term for any form of content, such as videos, blogs, or social media posts, created by consumers rather than the brand itself?

Câu 24: Which digital marketing metric is calculated by dividing the number of clicks an ad receives by the total number of impressions, expressed as a percentage?

Câu 25: What marketing term refers to an unconventional, low-budget promotional strategy designed to obtain maximum exposure through creative and unexpected interactions?