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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 13

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 13

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 13 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to an unconventional, low-cost marketing strategy that relies on high energy and imagination to grab the attention of the public in unexpected places?

Câu 2: What is the marketing term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: When analyzing digital marketing campaign performance, which metric measures the percentage of website visitors who complete a specific desired action?

Câu 4: In web analytics, what does 'bounce rate' represent?

Câu 5: Which process involves dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, behavior, or psychographics?

Câu 6: marketing team wants to compare two versions of an email newsletter to see which headline drives a higher open rate. Which methodology should they employ?

Câu 7: Which digital marketing practice focuses on increasing the quantity and quality of traffic to your website through organic search engine results?

Câu 8: What is the marketing term for a clear, concise statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand over competitors?

Câu 9: Which metric estimates the total net profit that a business can expect to earn from a single customer throughout the entire duration of their relationship?

Câu 10: Which strategic approach ensures that customers receive a seamless, integrated shopping experience whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store?

Câu 11: Which marketing methodology focuses on attracting prospects and customers through content creation, social media promotion, and search engine optimization rather than buying ads or cold calling?

Câu 12: What is the term for a performance-based marketing system where an online retailer pays a commission to an external website or individual for sales or traffic generated from its referrals?

Câu 13: In marketing copy, what is the term for an explicit instruction designed to prompt an immediate response from the audience, such as 'Buy Now' or 'Subscribe Today'?

Câu 14: Which advertising pricing model charges advertisers only when a specific, desired conversion event occurs, such as a purchase, a sign-up, or a form submission?

Câu 15: What is the marketing term for the process of developing and reinforcing relationships with buyers at every stage of the sales funnel, typically through personalized, relevant email campaigns and automated content?

Câu 16: In strategic marketing, what is the process of designing a company's offering and image to occupy a distinctive and desirable place in the minds of the target audience relative to competitors?

Câu 17: For a subscription-based software-as-a-service (SaaS) business, which metric measures the percentage of subscribers who cancel or do not renew their subscriptions within a given timeframe?

Câu 18: Which business model offers a basic version of a product or service for free, but charges premium fees for advanced features, add-ons, or full functionality?

Câu 19: What is the marketing term for paid advertising content that is designed to match the form, style, and function of the platform on which it appears, making it look like editorial content?

Câu 20: Which marketing strategy involves collaborating with individuals who have a dedicated social following and are viewed as experts within their niche to endorse products or co-create content?

Câu 21: Which digital marketing technique involves serving targeted display or search ads to users who have previously visited your website but left without completing a purchase?

Câu 22: What is the marketing sub-discipline focused on rapid market experimentation, data analysis, and product optimization to achieve fast, low-cost customer acquisition and scale?

Câu 23: Which practice involves finding, organizing, and sharing high-quality digital content from external sources with your target audience, rather than creating original content from scratch?

Câu 24: In business analytics, what is a quantifiable metric used to evaluate how successfully an organization or marketing campaign is meeting its primary strategic objectives?

Câu 25: Which metric is calculated based on the responses to a single question asking customers how likely they are to recommend a company's product or service to a friend or colleague?