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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 15

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 15

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 15 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term describes the percentage of website visitors who take a desired action, such as making a purchase or filling out a form?

Câu 2: What term refers to an incentive that marketers offer to potential buyers in exchange for their email addresses or other contact information?

Câu 3: Which type of search query consists of highly specific phrases, usually containing three or more words, that tend to have lower search volumes but higher conversion values?

Câu 4: When a brand extends its name to a new product category that is completely unrelated or inconsistent with its core image, what negative marketing phenomenon is likely to occur?

Câu 5: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share quickly?

Câu 6: What psychological term is used in marketing to describe the feelings of post-purchase regret or anxiety that a consumer experiences after making a difficult buying decision?

Câu 7: Which system determines how credit for sales and conversions is assigned to touchpoints in conversion paths, such as the first click or last click?

Câu 8: Which method segments a market based on consumer personality traits, values, interests, attitudes, and lifestyles rather than physical or geographic traits?

Câu 9: During which stage of the product life cycle do sales growth levels off, competition becomes intense, and companies focus on defending their market share through price cuts and promotions?

Câu 10: What type of online advertising matches the form, feel, and function of the media platform on which it appears, making it look like editorial content?

Câu 11: What term refers to a product sold at a price below its market cost to stimulate other sales of more profitable goods or services?

Câu 12: What email marketing practice requires subscribers to confirm their subscription by clicking a link sent to their email address after filling out an initial sign-up form?

Câu 13: Which category of media consists of publicity gained through organic promotional efforts, such as word-of-mouth, press coverage, or customer reviews, without paying for it directly?

Câu 14: What term describes the organizational structure of a company's portfolio of brands, showing how they relate to one another and how they are positioned in the marketplace?

Câu 15: What marketing phenomenon occurs when a product manufacturer cuts out intermediate wholesalers or retailers to sell directly to the final consumer?

Câu 16: Which metric measures the percentage of subscribers or customers who stop using a company's service or buying its products over a given period?

Câu 17: What term refers to any form of content, such as images, videos, text, or reviews, created by consumers or brand advocates rather than the brand itself?

Câu 18: What qualitative research method involves a small, diverse group of people discussing a specific product or campaign under the guidance of a trained moderator?

Câu 19: In paid search platforms like Google Ads, what metric is used to measure the relevance and quality of your keywords, ads, and landing pages?

Câu 20: Which business metric predicts the total net profit that a company can expect to earn from a single customer relationship over the entire duration of their partnership?

Câu 21: What strategic framework advises businesses to search for uncontested market space where they can create new demand rather than competing in overcrowded, highly competitive industries?

Câu 22: What type of content remains continually relevant, fresh, and valuable to readers over a long period, rather than becoming outdated quickly?

Câu 23: What term refers to a specific URL containing a unique tracking identifier that allows a marketer to earn a commission when a user purchases a product through it?

Câu 24: What term describes a new product developed with just enough core features to satisfy early adopters and gather feedback for future development?

Câu 25: Which popular metric is used to measure customer loyalty by asking respondents how likely they are to recommend a company's product or service to a friend or colleague?