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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 8

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 8

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Câu 1: company launches a campaign that relies on unconventional, low-cost tactics to generate high buzz and unexpected brand interactions in public spaces. What is this marketing approach called?

Câu 2: When Apple introduces a new iPhone at a premium price point and then gradually lowers the price over time as newer models emerge, which pricing strategy is being used?

Câu 3: In digital marketing analytics, what term describes the percentage of website visitors who depart after viewing only a single page without performing any further actions?

Câu 4: brand manager is analyzing the added value generated by a consumer's subjective perception of a brand name, rather than the physical attributes of the product itself. What is this concept known as?

Câu 5: An e-commerce brand wants to track the retention rates of users who made their first purchase specifically during Black Friday week over the subsequent six months. What analytical method is most appropriate here?

Câu 6: news website publishes an article about eco-friendly home designs that is funded by a solar panel manufacturer, matching the editorial design and tone of the host publication. What term best describes this promotional content?

Câu 7: subscription-based software company is calculating its Customer Lifetime Value (CLV). Which key metric represents the annual rate at which subscribers cancel their subscriptions?

Câu 8: Which strategic marketing framework or strategy involves selling existing products to existing markets to secure a larger market share?

Câu 9: An online fashion retailer wants to deliver a unified, seamless customer experience across its mobile app, physical retail stores, desktop website, and social media channels. What is this marketing strategy called?

Câu 10: When a firm expands its brand name to a completely new and unrelated product category, but fails because the new product damages the core brand's premium reputation, what has occurred?

Câu 11: marketing team is creating a visual representation of how target consumers perceive their brand relative to competitor brands along key dimensions like quality and price. What is this tool called?

Câu 12: What term is used in search engine optimization (SEO) to refer to the practice of optimizing elements on a website, such as meta tags, internal links, and content quality, to rank higher?

Câu 13: ride-sharing application automatically increases its fares during rush hour or heavy rainstorms due to sudden spikes in rider requests. What pricing strategy is this?

Câu 14: What digital marketing term defines the practice of gathering existing third-party content relevant to a specific topic and sharing it with target audiences rather than creating original content?

Câu 15: software provider offers a basic version of its project management tool for free, but charges monthly subscription fees for advanced team features and larger storage. What business model is this?

Câu 16: Which term refers to the process of guiding and building relationships with prospective clients across every stage of the sales funnel through targeted, valuable content?

Câu 17: Two prominent brands, Nike and Apple, collaborate to create the Apple Watch Nike edition, leveraging the brand equity of both entities. What is this marketing strategy called?

Câu 18: firm conducts a research study using functional Magnetic Resonance Imaging (fMRI) to measure consumer neurological responses to different packaging designs. What is this marketing subfield called?

Câu 19: When customers see a badge on an e-commerce page reading 'Best Seller' or positive reviews from verified purchasers, they are influenced by which psychological marketing phenomenon?

Câu 20: digital marketing manager sets up an experiment to compare two different headlines on a landing page to see which one drives a higher sign-up rate. What is this technique?

Câu 21: What term describes the automated, algorithmic buying and selling of digital advertising space in real-time, matching advertisers with publishers?

Câu 22: beauty brand decides to partner with social media accounts that have between 10,000 and 50,000 highly engaged followers in specific sub-niches rather than celebrity accounts. What category of influencers is this?

Câu 23: fast-fashion retailer launches an advertising campaign claiming their new collection is entirely eco-friendly, but independent investigations reveal the supply chain remains highly polluting. What is this deceptive practice called?

Câu 24: What term refers to any point of interaction or contact between a customer and a brand, ranging from seeing an Instagram ad to speaking with a customer support agent?

Câu 25: SaaS company writes a clear, concise statement summarizing why a customer should choose their product over competitors, focusing on unique benefits. What is this statement called?