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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 9

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 9

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Câu 1: What term describes the practice where an organization associates itself with a major event without paying sponsorship fees to the official organizers?

Câu 2: Which field of marketing uses medical and physiological technologies to measure consumer brain activity and cognitive responses to marketing stimuli?

Câu 3: What is the term for paid content that matches the visual design, tone, and editorial function of the media platform on which it appears?

Câu 4: What term represents the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 5: What is the technical term for the HTML link element that helps webmasters prevent duplicate content issues by specifying the preferred version of a web page?

Câu 6: What is the systematic process of increasing the percentage of website visitors who take a desired action, such as filling out a form or buying a product?

Câu 7: In web traffic analysis, what is the term for the percentage of visitors who enter a site and then leave rather than continuing to view other pages within the same site?

Câu 8: What is the term for search-optimized content that remains continually relevant, valuable, and fresh for readers over a long period?

Câu 9: Which performance-based marketing system allows an individual or business to earn a commission for promoting and driving sales for another company's products?

Câu 10: What term defines a multichannel sales approach that provides the customer with an integrated, seamless shopping experience across all online and offline channels?

Câu 11: What is the metric called that represents the total sales and marketing expenses divided by the number of new customers acquired during a specific period?

Câu 12: What is the practice of integrating game mechanics and dynamics into non-game contexts, such as websites or loyalty programs, to increase consumer engagement?

Câu 13: What term is used for an unconventional, low-cost marketing strategy that relies on high energy and imagination to grab consumer attention in unexpected public spaces?

Câu 14: Which standard metric measures customer loyalty and satisfaction by asking how likely they are to recommend a brand to others on a scale of 0 to 10?

Câu 15: What is the marketing technique of serving targeted online advertisements specifically to users who have already visited your website or interacted with your brand?

Câu 16: Which term describes a subfield of marketing focused on rapid experimentation across marketing channels and product development to find the most efficient way to scale a business?

Câu 17: What term is used for the weakening of a brand's power, equity, or prestige because of its overuse or expansion into too many unrelated product categories?

Câu 18: What term refers to social media content creators who have a dedicated niche following, typically between 1,000 and 100,000 followers, characterized by high engagement rates?

Câu 19: What pricing strategy and business model offers basic services or products for free, while charging premium prices for advanced features, functionality, or add-ons?

Câu 20: What is the strategic marketing partnership where two or more distinct brands collaborate to create a unique, mutually beneficial product or service?

Câu 21: What is the psychological phenomenon where people replicate the actions and buying choices of others in an attempt to show correct behavior, often leveraged via customer reviews?

Câu 22: Which process involves developing and reinforcing relationships with buyers at every stage of the sales funnel through consistent, relevant, and automated communication?

Câu 23: Which type of market segmentation divides a consumer market based on personality traits, values, attitudes, interests, opinions, and lifestyles?

Câu 24: Which business model refers to brands selling their products directly to end consumers, bypassing traditional wholesalers, retailers, or physical third-party distributors?

Câu 25: What term defines the automated buying and selling of online advertising space in real-time using algorithmic software and data platforms?