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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 7

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 7

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Câu 1: Which marketing term describes the premium value a company realizes from a product with a recognizable name as compared to its generic equivalent?

Câu 2: When a cosmetic company divides its market based on consumers' lifestyles, values, and personality traits, which method of market segmentation is it applying?

Câu 3: In the classic AIDA marketing framework, what does the letter 'I' represent in the progression toward a consumer's purchasing decision?

Câu 4: Which digital marketing metric measures the percentage of visitors who enter a website and leave rather than continuing to view other pages within the same site?

Câu 5: company launches a new product with an extremely low price to rapidly attract a large number of buyers and win a large market share. What is this strategy called?

Câu 6: Which term describes an unconventional, low-cost marketing strategy that relies on high energy and imagination to grab the attention of the public in unexpected places?

Câu 7: What is the term for a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online or in a brick-and-mortar store?

Câu 8: On a landing page, a button that reads 'Download Free eBook Now' is designed to prompt immediate user engagement and is commonly referred to by which marketing acronym?

Câu 9: What psychological term is used in consumer behavior to describe the feelings of post-purchase anxiety or regret that a buyer might experience after making a difficult decision?

Câu 10: When a brand partners with individuals who have a dedicated social media following to endorse products and tap into their audience's trust, which marketing tactic is being used?

Câu 11: What organic digital practice involves optimizing web content and structure so that a website ranks higher in unpaid search engine results?

Câu 12: In subscription-based business models, which metric calculates the percentage of customers who stop subscribing to a service over a given period of time?

Câu 13: software company that designs enterprise resource planning (ERP) platforms exclusively for manufacturing corporations operates in which primary marketing category?

Câu 14: Which term refers to paid advertisements that match the look, feel, and function of the media format in which they appear, making them blend in with non-promotional content?

Câu 15: When Nike partners with Apple to create the 'Nike+ Apple Watch' combining features of both brands, what marketing strategy are they employing?

Câu 16: Which metric estimates the total net revenue a business can reasonably expect from a single customer account throughout the entirety of their relationship?

Câu 17: marketing firm gathers eight to twelve carefully selected participants in a room to discuss and provide qualitative feedback on a new beverage packaging design. What is this research method?

Câu 18: supermarket chain intentionally sells milk below its cost price to draw customers into the store, hoping they will purchase other, more profitable items. What is this retail pricing tactic called?

Câu 19: When a company introduces a new premium product that inadvertently reduces the sales volume and market share of its own pre-existing lower-tier products, what has occurred?

Câu 20: Any point of interaction between a customer and a brand, such as an advertisement, a website visit, a customer service call, or a store checkout, is known as a customer what?

Câu 21: What is the term for a product manufactured by one company but packaged and sold by another company under their own brand name?

Câu 22: In the Ansoff Matrix, which growth strategy involves selling existing products to existing markets to increase market share?

Câu 23: Which pricing and business model offers basic web services or software features to users at no cost, while charging a premium for advanced features and add-ons?

Câu 24: Which promotional element focuses on building and maintaining a positive public image for an organization through unpaid media coverage and community involvement?

Câu 25: What is the process of building and maintaining relationships with prospective buyers at every stage of the sales funnel through highly targeted and helpful content?