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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 6

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 6

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Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: When a company focuses its marketing efforts on a highly specialized, small segment of the population, it is targeting a...

Câu 3: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share quickly?

Câu 4: Which stage of the product lifecycle is typically characterized by rapid market acceptance and increasing profits?

Câu 5: In the classic AIDA marketing model, what does the letter 'D' stand for?

Câu 6: In digital marketing, what term describes the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 7: sales technique where a seller encourages the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale is known as...

Câu 8: Which marketing element is primarily responsible for building and maintaining positive relationships between an organization and its various public audiences?

Câu 9: What term describes a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this business and not from competitors?

Câu 10: retail pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services is called a...

Câu 11: In advertising, an instruction to the audience designed to provoke an immediate response, such as 'Buy Now' or 'Subscribe Today', is referred to as a...

Câu 12: What is the term for a form of advertising where a famous or influential person publicizes and recommends a brand or product?

Câu 13: The activities and actions a company takes to reduce the number of customer defections and keep existing clients over time are called...

Câu 14: primary market research method consisting of a small group of demographically diverse people whose reactions are studied in guided discussions is a...

Câu 15: An advertising model in which a company compensates third-party publishers for generating traffic or leads to the company's products and services is known as...

Câu 16: Which marketing approach utilizes unconventional, low-cost creative strategies to obtain maximum exposure for a product or brand?

Câu 17: Statistical data relating to the population and particular groups within it, such as age, gender, income, and education level, is called...

Câu 18: The factor or consideration presented by a seller as the reason why one product or service is different from and better than that of the competition is the...

Câu 19: The percentage of an industry or market's total sales that is earned by a particular company over a specified time period is called...

Câu 20: multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online, by telephone, or in a physical store, is called...

Câu 21: The practice of making unsolicited telephone calls or visits to prospects in an attempt to sell goods or services is known as...

Câu 22: The process of improving the quality and volume of web traffic to a website or a web page from search engines through organic search results is known as...

Câu 23: The practice of selling an additional, complementary product or service to an existing customer is called...

Câu 24: What type of marketing involves the sale of one company's goods or services to another company, rather than directly to individual consumers?

Câu 25: The passing of information about a product or service from person to person through informal, spoken or written communication is referred to as...