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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 8

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 8

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Câu 1: Which marketing term describes the percentage of customers who stop subscribing to or purchasing a company's services during a given timeframe?

Câu 2: company wants to increase its website visitors without paying for advertisements directly. Which type of web traffic should they focus on?

Câu 3: When a cosmetic brand targets its products specifically at women aged 18 to 34 with middle-income levels, which segmentation method is it primarily utilizing?

Câu 4: What strategy is a firm using when it enters a new market with an extremely low price to quickly attract a large number of buyers and win market share?

Câu 5: Which metric measures the ratio of users who click on a specific link to the total number of users who view an advertisement or an email?

Câu 6: After making an expensive purchase, a consumer starts feeling regret and questions whether they made the right decision. What is the psychological term for this state?

Câu 7: What term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: Which written or recorded communication is directed at members of the news media for the purpose of announcing something ostensibly newsworthy?

Câu 9: In which stage of the product life cycle do sales peak while intense competition forces companies to defend their market share through price promotions?

Câu 10: marketer designs a landing page with a bright red button that says 'Sign Up Today for Free'. What is the specific term for this element?

Câu 11: marketing agency gathers eight to twelve target consumers in a room to discuss their opinions, beliefs, and attitudes toward a new product. What is this research method called?

Câu 12: What process involves modifying a website's structure and content to make its pages rank higher in unpaid search engine results?

Câu 13: Which marketing term describes the process of identifying and nurturing potential customers to build a pipeline for the sales team?

Câu 14: luxury watchmaker decides to sell its products through only one authorized retailer in each major metropolitan area. Which distribution strategy is this?

Câu 15: What type of online content remains continually relevant, fresh, and valuable to readers over a long period, rather than becoming outdated quickly?

Câu 16: Which business metric predicts the total net profit attributed to the entire future relationship with a customer?

Câu 17: While waiting in the checkout lane at a grocery store, a customer spots a candy bar and buys it without any prior planning. What is this behavior called?

Câu 18: Instead of appealing to the mass market, a small company focuses all its marketing efforts on selling organic, vegan, and allergen-free pet food. What is this strategy?

Câu 19: In web analytics, what term describes the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 20: tech company launches a brand-new, innovative smartphone at a very high price to maximize profits from early adopters before gradually lowering the price. What is this strategy?

Câu 21: What is the marketing term for a short, memorable phrase used in advertising to sum up a brand's core value and create a lasting impression, such as Nike's 'Just Do It'?

Câu 22: supermarket sells milk below its cost price to attract shoppers into the store, hoping they will buy other, more profitable items during their visit. What is the milk in this scenario?

Câu 23: clothing brand markets itself as eco-friendly by using recycled cardboard tags, but its manufacturing process is highly polluting. What is this deceptive practice called?

Câu 24: What is the marketing term for a user giving explicit permission to a company to send them promotional emails or newsletters?

Câu 25: beauty brand pays a famous Instagram personality with 500,000 followers to feature their new lipstick in a post. What is this form of marketing?